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Virtual Reality In Improving Customer Experience


To succeed in today's competitive markets and ensure that they stand out from the others, business enterprises need to engage with customers emotionally and take the advantage of technology to drive up their sales. That means they should provide their customers with digital customer experience. One of the potentials out there is the virtual reality. This is a huge yet unexplored business potential. The virtual reality technology enables a business to leverage the power of 3D and create a unique customer experience. Since the introduction of futuristic HoloLens by Microsoft, the idea of virtual reality to improve customer experience has been adopted in the business circles. There are several real life applications that can be used by businesses to take advantage of user experience design consulting to enhance their customer experience. One of them is the 3D digital showroom. Industries such as Luxury& fashion and beauty need to deliver services to their customers in a personalized way. A 3D digital showroom would the perfect application for such businesses to personalize their customer's experience and also provide innovative in- store mobile experience. One such available application is Neosperience Showroom. The other way businesses can enhance their customer experience through remote control instructions. The application of this in business enables to interact and communicate with customers and be able to step by step guidance on products and services. The customer is guided by visual diagrams that indicate what they should precisely do. The remote services can also be applied in the healthcare industry. 


In the retail sector, the virtual reality consulting is predicted to be the next big thing in the world of commerce. This is because it has no limitations of space and time and therefore retailers can have a unique experience. Although the technology is relatively new, developers are coming up with hardware innovations with each passing day. One of the technological pioneers was Oculus Rift. This was then followed by Samsung gear VR and Google cardboard who offered more affordable solutions. Google cardboard is made of pieces of cardboards where companies inscribe their names. The device converts smart phones into virtual reality headsets that have two lenses and a magnet. It then makes the experience accessible to retailers and customers.


It is likely the solution will continue becoming more popular with lowering of prices. In future, it is being predicted that more virtual reality experiences of holidays, test drives and weddings to promote products and services. However, the fashion and automotive are industries that virtual reality is advancing.To learn more tips on how to achieve the best customer experience, visit https://en.wikipedia.org/wiki/Virtual_reality#Use.